One team for the content, the landing page, the audience and the paid media behind it. We write and produce the ads, build the page they send people to, run them on social, streaming television and email, and report back on what every dollar did. Every campaign we take on has an ad budget behind it — content nobody pays to put in front of people is a cost, not a campaign.
United States. You approve the creative before a cent of media is spent.
One idea, cut for every screen it runs on — and one audience definition behind all of them.
What we do
We make content, media and pages in-house, on the same system we run the campaigns from — so the ad, the page it lands on, the list it builds and the report at the end are one piece of work rather than four vendors arguing about attribution.
Ads made for the feed and the budget to put them there. Not a posting calendar — a campaign with spend, testing and a page built to convert what it sends.
Your commercial, made and run non-skippable on premium streaming networks.
Social ads, commercials, brand films, stills and cutdowns — produced in-house.
Where the ad sends people — built to be used, not just scrolled past.
Launches, newsletters and automated follow-up that turn a click into a customer.
Who your buyers actually are, organised so every channel talks to the right people.
The written plan that decides what runs where, with how much, and what gets tested first.
The one condition
We do not sell posting packages. Every engagement pairs the content we make with a budget to put it in front of people — on social, on television, or both. Organic posts come out of the same campaign, but they are part of it, not a substitute for it. If you are not ready to put spend behind the work yet, we will say so on the first call and sketch what a starting budget would buy, rather than take a retainer for content that never gets seen.
The creative is made for the placement it is buying, so the two are planned as one thing.
Your ad spend is its own line — never blended into what we charge — and reported line by line.
Small, structured tests first. Budget follows what works instead of what we guessed.
Streaming television
02We write it, produce it, and run it on premium streaming networks — aimed at the households you actually want, and reported back as people who watched the whole thing and then came to your site. One team for the commercial and the airtime, because handing those to two companies is how brands end up with a beautiful film nobody sees. And the same commercial cuts down into the social ads, so TV and the feed run as one campaign.
Where the spot runs
Premium, fully episodic, non-skippable inventory — the shows people actually sit down for, on 150+ networks. Not pre-roll. Not a banner. The ad break.
Network names are shown as a description of the inventory pool, not as an endorsement. Which networks a given flight actually lands on depends on the audience, the budget and what is available that week — and you get the list, per network, in the report.
Streaming TV · How it works
This is the order it happens in. Nothing below can start before the thing above it, which is why it is numbered — the only step with a queue is the one where you watch the cut and say yes.
Your site, your customer list, your best-selling products and the places you already win. That becomes an audience: households with the intent, plus everyone who has been on your site recently, plus wherever you want it geographically — a state, a metro, a set of ZIP codes. You do not need a data team. You need to tell us who buys from you.
Script, voiceover, motion, grade, and a version built to the exact technical standard television accepts — which is narrower than most people expect. You get a :30 and a :15 cut from the same idea, because the short one is what keeps running once the budget tightens.
You watch it, you mark it up, we recut. Nothing goes to air and no media is bought until you have signed off the cut. This is the only step that waits on you.
We launch the flight, set the pacing and manage it daily — budget, frequency, which networks are working and which are quietly wasting money. You are not asked to log into anything or learn a bidding console.
Not "impressions delivered." Completed views, the people who watched the whole spot and then arrived at your site, what they did when they got there, and the cost of each one — per network, per week.
Streaming TV · The commercial
A production house quotes weeks and five figures for a thirty-second spot, the project stalls, and the media budget goes back to search. We make the commercial in-house, on the same system we run the campaign from, which is why the two halves of this never disagree with each other.
Your brand, your offer, your footage if you have it — and generated production if you do not.
Television rejects files for reasons no social platform cares about. Ours are built to the spec before anyone sees them.
A commercial that ran all year stops working long before anyone notices in the numbers.
Streaming TV · What we can prove
That is the part that changed, and it is the only reason this is worth doing for a business your size. Here is exactly what gets counted, in plain terms — and, just as importantly, what does not.
The inventory is non-skippable, so a completed view is a person who sat through all fifteen or thirty seconds. That is the number we optimise against, not a two-second impression.
When someone in a household that saw your spot arrives on your site inside the attribution window, that visit is matched back to the ad. You see how many, from which network, and what each one cost.
A slice of the matched audience is deliberately held back and not shown the ad, so the campaign is measured against people just like your buyers who never saw it. That is the difference between credit and lift.
Nobody can prove a television ad caused a specific sale the way a click can. We report what was watched, what it cost and what happened afterwards — and we tell you which of those is correlation.
This is not a swap for your search or social budget. It is the channel that makes the rest of it cheaper, because people who have seen you on television behave differently when they meet your name again.
Streaming TV · The unglamorous part
Published here because it is the thing that trips up every brand that tries this with a file they already had. If you want to send us your own commercial, this is the bar it has to clear — and if it does not, we will fix it rather than send you away.
| Requirement | What it has to be | Why |
|---|---|---|
| Duration | exactly 15s or 30s | Ad breaks are sold in fixed slots. A 31-second file is not a long ad, it is a rejected one. |
| Aspect ratio | 16:9 | It is a television. Vertical and square do not air. |
| Resolution | 1920×1080 or higher | Anything softer is obvious on a 65-inch screen two metres away. |
| File | .mp4 or .mov | Broadcast-safe containers only. |
| Frame rate | constant — 23.98, 25 or 29.97 | Variable frame rate is the single most common rejection. Screen recordings and phone exports are usually variable. |
| Bitrate | 15–30 Mbps | Too low and the grade falls apart in motion; too high and it will not ingest. |
| Audio | AAC, present | A silent file fails automatically, every time. |
| Safe area | Logo, offer and URL away from the edges | Overscan still exists on real sets, and a URL clipped in half converts nobody. |
Landing pages & interactive media
03An ad is only as good as where it sends people. Because we build pages, games and interactive pieces on the same system we make the ads with, the click lands somewhere that looks, sounds and sells like the ad that earned it — and every visit feeds the audience back into the next campaign.
One page per campaign, matched to the offer and the ad. Fast on a phone, tracked end to end, with a form that routes the lead straight to you.
Pages and microsites →Short, original games built around a brand or a launch — something people share because they want to, not because they were asked to.
See the Arcade →Room-by-room building tours, launch pages and client pitch pages that someone can click through on their own time and share with whoever signs off.
Interactive tours →Email & audience data
04Ads find new people. Email is how you keep them. Both run on the same thing — an honest picture of who your audience is and what they have already done — so we build that first and use it everywhere.
The send that follows the ad, and the ones that keep a customer coming back.
Most brands already have the data. It is just in five places and nobody has looked at it together.
Segments built on what people did, not a demographic guess — and the same segment used on every channel.
Growth strategy
05Every engagement starts with a written plan — what to say, to whom, where, with how much, and what gets tested first. Then the plan runs as a loop, not a launch: the report from one month is the brief for the next.
Channels, content, data and what is already working — and what is not.
Who buys, who should, and the offer that fits each of them.
Social, TV and email weighted for your goal, with the budget split in writing.
Ads, cutdowns, pages and emails, produced together from one idea.
Tests first, then scale. Spend moved weekly toward what is working.
A monthly read-out: what to cut, what to scale, what to refresh.
How it is priced
We build the figures for your brand rather than publishing a rate card — media is priced on the audience and the week, and creative on what the campaign needs. What does not change is the shape.
The ads, commercials, pages and emails the campaign runs on. Quoted per campaign, and the files are yours.
Planning, buying, testing, optimisation and reporting — the work of running the spend week to week.
What is actually paid to put the ads in front of people. Kept separate from our fees, funded before it runs, and reported line by line.
Questions we get asked
Answered plainly, including the answers that lose us work — because finding out on call one is cheaper for everybody than finding out in month two.
Not on its own. We take on campaigns with a paid media budget behind them. Organic posts come out of the same campaign and go up alongside the ads — but a posting package with no ad spend is not something we sell.
Because the budget is what gets the work seen, and what makes testing possible. Without it you are paying for content and hoping. If you are not ready yet, we will tell you what a starting budget would buy so you can plan for it.
Three separate lines: the creative, managing the campaign, and the media itself. We quote all three separately for your brand, and your ad spend never gets blended into our fees.
No — most brands we work with do not have it. We write and produce the ads, the commercial and the landing page, and you approve the creative before a cent of media is spent. If you have footage or ads already, we will use what works.
Paid social reports cost per lead and per sale, tracked from the ad to your landing page. Television reports completed views and matched site visits against a held-back control. Email reports what each segment did. We will not claim credit we cannot show.
Yes — on social and on television, targeting runs from nationwide down to a metro or a set of ZIP codes. That is why this works for local and multi-location businesses as well as national brands. United States only.
In the ad break of premium, fully episodic streaming programming across 150+ networks. Not pre-roll, not display. You get the actual per-network list in the report.
Brands that want posting without ad spend, advertisers outside the US, anyone who needs to buy a specific time of day on TV, and restricted categories — tobacco and vaping, weapons, adult, counterfeit goods, non-compliant gambling, and political or issue advertising.
Get a plan
Every plan is built for the brand it is for — the audience, the channels, the creative, and how the budget splits across them. There is no rate card on this page because a real one would be a guess about you.
Paid social
01Ads built for the feed, and the money to put them there.
Posting is free and mostly unseen. Paid social is where the reach, the targeting and the measurement are — so that is where we put the work. We make the ads, buy the placements, build the page they land on and manage the spend every week.
Creative made for the scroll
Built for a thumb, not a cinema. The first seconds do the work, and every idea ships in enough versions to test.
Media buying that earns its budget
Spend is a tool, not a fee. It goes where the numbers say, and it moves when they change.
A page worth the click
An ad that sends people to a generic home page wastes the money that bought the click.
Platform names describe where campaigns run. No endorsement by, or partnership with, any platform is implied.
What we will not do
Boost a post and call it a strategy, sell you followers, or promise anything goes viral. Reach you pay for is reach you can measure — that is the whole point.
Where organic fits
Every campaign throws off cutdowns and stills, and we publish them to your channels alongside the ads. It keeps your profile alive for the people the ads send to it.